By Kathey Porter
African-American ladies proceed to excel and form society throughout industries. This e-book highlights a number of African American ladies marketers and leaders, acknowledges them for his or her company acumen, examines how they creatively solved enterprise demanding situations and pointed out possibilities to develop and maintain their businesses.
Read or Download 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership PDF
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Extra info for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership
When you don’t stay in touch, people forget about you,” she says. By this time, the entrepreneurial urge was getting stronger. While she was not quite ready to fully make the leap, she knew that it was eventually going to happen. Anticipating this time, in 1987 she incorporated her business, the Caraway Group. While still working her day job, her new company began picking up work on the side through partnering with the late Caroline Jones of Caroline Jones Advertising. Caroline was an African American businesswoman and pioneer in the advertising industry.
She also found that she is the company’s best marketing tool. ” Although it started out as a way to stay engaged with current customers, YouTube has been a tremendous way for them to introduce the brand to new customers who may never have heard of them. “We would create videos of myself showcasing our collections, which we would shoot in our showroom with customers trying on the clothing so women can see them on different shapes and sizes. com to shop. We found that when women went to YouTube to search for ‘plus-sized clothing’ or ‘plussized swimsuits,’ they found our videos, which made them want to visit the site, where they usually made a purchase,” she adds.
Regardless of how the entrepreneurial venture starts, finding and maintaining enjoyment, even when it is not always fun, can be a challenge. They say when you do something you love, you will never work again. The reality is more complicated than that. Understanding the value that your business brings to the market is a key element in determining whether your venture will be a success or a failure. Monif Clarke is the Founder and CEO of Monif C. Plus Sizes, a contemporary plus-sized ready-to-wear clothing brand.