By Andre M. Louw
This e-book undertakes a severe exam of industrial rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the criminal implications of the fashionable mega-event sponsorship version. It examines ambush advertising of occasions and the law’s therapy of ambushing (specifically within the kind of sui generis occasion laws) in a evaluation of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the appropriate household laws. It severely examines the legitimacy of such advertisement rights security by way of using legislation within the context of permitted ideas of highbrow estate legislation, festival legislation and human rights legislations. particularly, it questions the legitimacy of the production of statutory ‘association rights’ to mega-events, and considers strength destiny advancements in admire of the law’s therapy of mega-event commercialisation. helpful for practitioners and lecturers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; power mega-event host governments and law-makers; civil rights organisations.
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Additional resources for Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Woods won the Australian Masters tournament in November 2009, which preceded a 2-year win drought for the great player, it was reported that his appearance fee to play in the event significantly exceeded the amount of the winner’s cheque). nl (last visited 8 March 2006). com/news/167610/olympic-tv-revenue-to-increase. 78bn: Record Premier League TV deal defies economic slump’ The Independent, 7 February 2009—available online at the time of writing at http://www. html. html [last accessed 27 February 2007].
3. 25 For more on these developments and their legal implications, see Louw 2009, par. 353–364, 406–412, 485–490. 26 See discussion of the apparent development of a ‘sports event organiser’s right’ in Chap. 10. 30 2 The Commercial Monopoly in Sports Mega-Events service providers, in the interests of consumers. Sport has not failed to escape the scrutiny of competition authorities, and those who abhor the abuse of power by those with significant commercial clout should seriously consider the legitimacy of the conduct of organisations or commercial entities that so often claim promotion of the common good as a veiled attempt to justify the much baser generation of profits.
21 Rupert Murdoch (Fox, Sky and Star TV networks) has at times had holdings in British and German football clubs, major league baseball teams in the United States and rugby league clubs in Australia. Silvio Berlusconi was at one time the principal owner of AC Milan football club, and has also had a major stake in Sportal, the Internet sport company. Canal Plus, the French television station, owned the Paris St. Germain football club. htm. See also Downward and Dawson 2000, p. 37. g. Manchester United football club and the New York Yankees baseball franchise, both of which have entered the Internet and broadcasting business.