By Michael E. Gerber
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">“No enterprise writer has touched me as deeply as Michael Gerber has.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">—Jack Canfield, co-creator of the <i style="mso-bidi-font-style: normal">Chicken Soup for the Soul</i> bestselling ebook series<o:p></o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt"><o:p> </o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">The mythical Michael Gerber—founder of E-Myth around the globe and writer of such multi-million replica bestselling classics as <i style="mso-bidi-font-style: normal">The E-Myth Revisited</i> and <i style="mso-bidi-font-style: normal">E-Myth Mastery</i>—shows you the way <span style="COLOR: black">to pass from dreaming approximately having your personal company to really <i style="mso-bidi-font-style: normal">doing</i> it</span> in <i style="mso-bidi-font-style: normal">Awakening the Entrepreneur inside. </i>A hugely in-demand keynote speaker whose corporation boasts over 52,000 enterprise consumers in one hundred forty five nations, Michael Gerber is THE identify in small business—and now he demonstrates “How traditional humans Can Create remarkable Companies.” Making your goals actual is step one to making a winning business—and Gerber’s <i style="mso-bidi-font-style: normal">Awakening the Entrepreneur Within</i> offers the key.<o:p></o:p></span>
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Additional resources for Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies
We live in this dream as we live in the air, and would be hopeless if we were not able to realize sometimes that we live not only in this world, but also in another world, where it is possible for us to awaken to different perceptions, to another way of being, of thinking and of feeling. The act of waking up can change everything; it is to be born to another world within oneself. —Henri Traco, The Taste of Things That Are True T here are many kinds of dreams. There is the dream of the lonely man or woman, there is the dream of the lustful lover, there is the dream of the old man wishing to become young, of the young man wishing to be older, of the spinster wishing for a companion, of the companion wishing for a lover.
The Dreamer. Arnie’s Thinker was repelled by this new, unmanageable, illogical situation. My Dreamer was entranced by this new, unlimited, compellingly exciting, and immeasurably vast situation. Arnie’s Thinker lacked proof that I could do what I sold Bob, and was angry because he was being forced to deal with it. My Dreamer had all the proof it needed because he could see the successful conclusion of this. Even though he had never done it before, it had been done by somebody— his sales master—so why couldn’t Bob and I do it?
To whom? To the customer. To the one who consumes it. Do people consume companies? Yes, of course they do. A great company is consumable to the degree it was invented only with the customer in mind. Its stock is consumed, in that people buy it. Its products are consumed in that people buy them. Its services are consumed, to the degree that people buy them and use them and enjoy them and benefit from them.