By Karan Bilimoria
"Every bit nearly as good because the beer itself."
—SIR RICHARD BRANSON, Founder and Chairman, Virgin team
So what does it take to be a profitable entrepreneur? there are various varied solutions, yet in accordance with Karan Bilimoria, founding father of Cobra Beer, do the subsequent and also you won't pass a long way flawed: be inventive, pass the additional mile, have faith in your self and your crew, get fortunate, be disciplined, take the long term view, study consistently and don't be terrified of critical quantities of labor.
Bottled for enterprise will get to the guts of the way and why Cobra Beer has built into one of many world's best-loved manufacturers. it's a tale infused with the fervour, trust, power and imaginative and prescient of its founder and stocks the ups and downs of ways Cobra obtained to the place it's this day. yet greater than that, it's a tale of concept for an individual who has desires of operating their very own enterprise.
PRAISE FOR BOTTLED FOR BUSINESS
"The inside of scoop from one of many country's major entrepreneurs—essential reading."
—Richard Reed, Co-founder, blameless beverages
"Inspiring! a desirable tale of 1 entrepreneur's trip, well worth the hide fee for the 'Financing Cobra' bankruptcy on my own. Bilimoria has realized each trick within the booklet approximately tips to finance a transforming into company. If you're operating a growing to be enterprise, and don't are looking to provide away the shop, learn THIS BOOK!"
—John Mullins, Professor, London company institution and writer, the hot enterprise highway attempt
"An inspirational story."
—Sir Martin Sorrell, CEO, WPP
"Bottled for company is the intense account of a Cambridge-educated Indian lawyer's dogged pursuit opposed to the percentages. The publication is compelling, now not least since it moves on the Achilles heel of entrepreneurship in that it info the interpretation of a imaginative and prescient into fact. A shrewdpermanent and important book."
—Dr Mark de Rond, collage Senior Lecturer at pass judgement on enterprise college and Fellow of Darwin university, Cambridge college
"Reflecting the large good fortune of his company occupation, i've got doubtless that Bottled for company could be a bestseller."
—Lord Levene, Chairman, Lloyd's, and previous Lord Mayor of London
Read or Download Bottled for Business: The Less Gassy Guide to Entrepreneurship PDF
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Additional resources for Bottled for Business: The Less Gassy Guide to Entrepreneurship
This time there was a new section. ‘Rank in order of importance, the following four things about Cobra beer: 1 That it is brewed to an authentic Indian recipe 2 That it is a premium lager beer 3 That it is imported from India 4 Its less gassy, extra smooth taste’ Bilimoria even made sure that the order of the four factors was changed to eliminate bias if people went for a straight 1, 2, 3, 4. The results were not what Bilimoria was expecting. By a significant margin the most important thing to the consumer was the less gassy, extra smooth taste.
Bilimoria has pushed out plans to list before, as alternative routes to finance became available. Bilimoria is not adverse to venture capital. It depends on the circumstances. Cobra Beer managed to grow without going down the venture capital route. For other businesses he readily admits that it may be the only option. It is the same with floating the business. There are a number of reasons why a business might float, he says. One may be because you think that way you will get the best valuation for your company, so that you can raise money to grow the business.
ED), SALES DIRECTOR Sohail ﬁrst sales ex executives. He ohail joined Cobra in 1993 and was one of Cobra’s ﬁrst now heads a team selling to Indian restaurants, which includes a ﬁeld sales team, a telesales team and a sales support team. SIMON EDWARDS (MA KINGSTON), MARKETING DIRECTOR Edwards joined Cobra in June 1998 and has been instrumental in both improving Cobra’s market share in Indian restaurants, and the move into the mainstream. Prior to joining Cobra Beer, Edwards was marketing manager at EasyJeans UK Ltd – during a period in which it saw signiﬁcant market share growth – and a regional marketing and sales operations manager at Courage.