By Fausto Colombo, Leopoldina Fortunati
The function generations play in accepting and shaping electronic applied sciences, and probably vice versa, is an more and more appropriate factor in modern society. For the 1st time within the educational debate, this quantity outlines the theoretical matters and explores a few effects from empirical researches at the courting among generations and the media in electronic society. the 1st a part of the booklet offers with the theoretical debate on generations, from Mannheim’s to the revisiting of a few classical notions formed through disciplines as background, demography, advertising and marketing and sociology. the second one half gathers a range of researches at overseas point, with specific consciousness to the ecu context. although every one learn used particular methodologies, the most techniques eager about media domestication through old and young generations, and at the comparative analyses of other generations in adopting media.
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Additional info for Broadband Society and Generational Changes
In such a model I have tried to represent, first of all, the two “fields strength” (on the left and on the right) characterised by an exogenous dimension: an objective status, caused by the fact of being born in a certain historical moment. The field on the left is developed in the past, during the formative years, and includes historical and political events, material and symbolic constraints and resources differently distributed among the population, some of which commonly shared by all -or the majority- of its members, others reserved to a minority or to the elites on the basis of the social stratification or other socio55 demographic variables like age and gender.
It is this tendency towards radical change in which we find the leading principle of generational self-configuration of the 1968 Movement; or in Bob Dylan’s famous song (born 1941): “your old road is rapidly agin’ – please get out of the new one if can’t lend your hand – cause the times they are a-changing’” (1964). The 1968 Movement had transformed their shared historical and biographical experience into a new style of self-expression. Less important than the political impact of this collective self-expression was its constitutional dependence on the communication media of popular music culture.
People who had the same experiences in their formative years have thus, nowadays, to face with historical events and social conditions that are common to everyone who lives in the same society; but that people filter, and make sense of, these present experiences in a very peculiar way, shared within the same age group only, and depending on both a social position and a cultural identity: their generational identity and semantic, their we-sense. 56 Following Mannheim (1952), Corsten (1999) and Eyerman and Turner (1998) a third “field strength” must be taken into account (on the top, overlapping with the first two of them), acting both in the past and in the present and characterised by a more “endogenous” perspective: it is the field of reflexivity, of self-consciousness, of mutual identification by the members of a generation.