By Irene Bruna Seu, Shani Orgad
Drawing on an unique UK-wide examine of public responses to humanitarian concerns and the way NGOs speak them, this well timed publication presents the 1st evidence-based psychosocial account of the way and why humans reply or to not messages approximately far away agony. The publication highlights what NGOs search to accomplish of their communications and explores how their procedure and hopes fit or don’t fit what the general public desires, thinks and feels approximately far-off suffering
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Extra info for Caring in Crisis? Humanitarianism, the Public and NGOs
They can’t feed themselves because they can’t go to the ﬁelds because there are snipers’. Thus, for communication to be cognitively meaningful it need not translate into turgid and long analyses, but should provide basic information that enables members of the public to understand what is going on. B. SEU This suggests that context is critically important for both women, although it addresses different needs and serves different functions. Without context Ingrid cannot ‘get her head round’ the information, leaving identiﬁcation as the only open channel.
The standard communication in this scenario speaks to the public using the following narrative structure: ‘We are telling you about these traumatic events; people are suffering; please help by donating’. NGOs then take the response from the public back to the distant sufferer. In this mode of interaction, which we call the ‘hit and run’ approach, NGOs’ engagement with the public is minimal. Considering the urgent humanitarian crises they are attempting to respond to, this is to some extent understandable.
In relation to the ﬁrst question – what are the moral responses and reactions evoked in audiences by humanitarian communications? – the focus is not on abstract principles but on everyday morality and how principles of altruism and social responsibility become embedded and are manifested in everyday practices. In engaging with members of the public we aimed to get a sense of 2 PUBLIC RESPONSES TO MEDIATED HUMANITARIAN KNOWLEDGE 25 the landscape of thoughts, feelings, and actions which are evoked by humanitarian issues and communications, and how they relate to the routine thinking and actions that constitute people’s everyday morality.