By Marc J. Epstein
I have continuously cherished Birchard's CFO articles, and his effortless to learn, element extensive, variety matches the cloth rather well. A provocative company e-book. nice (first category) aircraft examining.
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Additional info for Counting What Counts: Turning Corporate Accountability to Competitive Advantage
Managers should not stop short of achieving full accountability simply for want of fuller disclosure, of either financial or nonftnancial items. The few companies that do release more data, as we will see in later chapters, are breaking new competitive ground. THE SEASON OF DISCONTENT Solving the crisis in accountability has become more urgent in recent years. The competitive pressures are only half of it. Pressures from stakeholders are the other half. Not only are these outsiders dissatisfied with corporate accountability, but they are campaigning like never before to improve it.
The few companies that do release more data, as we will see in later chapters, are breaking new competitive ground. THE SEASON OF DISCONTENT Solving the crisis in accountability has become more urgent in recent years. The competitive pressures are only half of it. Pressures from stakeholders are the other half. Not only are these outsiders dissatisfied with corporate accountability, but they are campaigning like never before to improve it. They are striving to part the corporate veil, with whatever tools they can muster, whether managers like it or not.
Investor-relations people take the heat from shareholders. Local line managers catch the criticism of communities. Various staff handle the stones hurled by public-interest groups. They allow the many extremities of the corporate body to absorb the multiple pinpricks of pressure. The company consequently treats many demands for greater accountability in isolation and as nuisances. What senior managers should grasp is that the pinpricks are symptoms of one overarching trend: the growing belief by company outsiders that corporations should provide a far better public accounting of performance—and the growing commitment by those outsiders to use everything from the power of persuasion and peer pressure to hungry journalists and sympathetic lawmakers to press their case.