Download Creating Regional Wealth in the Innovation Economy: Models, by Jeff Saperstein PDF

By Jeff Saperstein

Drawing on vast new study via dozens of interviews with entrepreneurial champions in various sectors, developing nearby Wealth within the worldwide Innovation economic system pinpoints the foremost explanation why a few destinations achieve the search to develop into facilities of expertise and innovation - and maintain their aggressive merits over the years - whereas others fail. It solutions the significant questions on the world's entrepreneurial hotspots: What makes those destinations precise? How can neighborhood enterprise and executive companies such a lot successfully advertise neighborhood entrepreneurship? And what can budding facilities of entrepreneurship do with the intention to input the sport?

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Extra resources for Creating Regional Wealth in the Innovation Economy: Models, Perspectives, and Best Practices

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Public rail (Cal Trans and Light Rail) and bus transportation (SamTrans and VTA) transport about 85 million riders a year. This represents only 4% of total commuters. Only 15% car pool, while 78% of people drive alone to work. Most of these people use the two highways that form the twin spines of transportation through the Valley. This causes massive congestion and is a limiting factor to how many people can actually physically work in Silicon Valley. There is a chronic housing shortage for the professionals who work in Silicon Valley.

Some technology companies feel compelled to explain everything about their engineering, so their audiences miss the point completely. Others are trying to get a message across that they are players in such major markets, like communications, that they don't explain enough about their role, and therefore they fall into the trap of sounding like everybody else. So the marketing challenge becomes: How do you bring the two together? Of course, the more direct your message is to your technical customer, the more specific you need to be about the technology.

S. has taken the lead in marketing and positioning by companies such as Dell, Microsoft, Intel, Cisco, HP, and many others. Regional wealth creation can be greatly enhanced through skilled use of marketing which can be adapted for successful enterprises companies, regions, and organizations. One example of successful branding and marketing is the Agilent Technologies spin-off from Hewlett-Packard (now officially renamed HP) which at the time was the largest new company introduction in the history of Silicon Valley.

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