Download Ethnography and the Corporate Encounter: Reflections on by Melissa Cefkin PDF

By Melissa Cefkin

Companies and different businesses are more and more hiring anthropologists and different ethnographically-oriented social scientists as staff, specialists, and advisors. the character of such paintings, as defined during this quantity, increases an important questions on capability implications to disciplines of severe inquiry equivalent to anthropology. In addressing those matters, the individuals discover how researchers stumble upon and have interaction websites of organizational perform in such roles as providers of consumer-insight for product layout or advertising and marketing, or as advisors on paintings layout or enterprise and organizational ideas. the amount contributes to the rising canon of company ethnography, beautiful to practitioners who desire to enhance their knowing of the perform of company ethnography and delivering wealthy fabric to these attracted to new purposes of ethnographic paintings and the continued rethinking of the character of ethnographic praxis.

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Although we all belong to smaller teams situated within product groups situated within divisions, this sense of competition begins at the individual level. Success is frequently defined in terms of individualized innovation: the perceived ability of an individual to develop something different that results in positive gains for the business group.

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