By Melissa Cefkin
Companies and different businesses are more and more hiring anthropologists and different ethnographically-oriented social scientists as staff, specialists, and advisors. the character of such paintings, as defined during this quantity, increases an important questions on capability implications to disciplines of severe inquiry equivalent to anthropology. In addressing those matters, the individuals discover how researchers stumble upon and have interaction websites of organizational perform in such roles as providers of consumer-insight for product layout or advertising and marketing, or as advisors on paintings layout or enterprise and organizational ideas. the amount contributes to the rising canon of company ethnography, beautiful to practitioners who desire to enhance their knowing of the perform of company ethnography and delivering wealthy fabric to these attracted to new purposes of ethnographic paintings and the continued rethinking of the character of ethnographic praxis.
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Additional info for Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations
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