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Extra info for Foundations of Small Business Enterprise (Routledge Studies in Small Business)
Thus evidence on which conclusions are based derives from three rounds of face-toface interviews (cf. Sudman and Bradburn, 1982; Neijens, 1987; Willis, 2005), in this case, with 150 Scottish entrepreneurs. As indicated in Chapter 1, in the ‘base year’ of 1994–95 a sample of entrepreneurs, stratified by region, was interviewed, using an administered questionnaire (AQ1 as in appendix to this book) (Oppenheim, 1992). This Fieldwork and database 19 chapter now considers the evidence of follow-up interviews, which were made with the entrepreneurs of firms, which had survived in 1995–96 and 1996–97.
6 Conclusion This chapter does no more than highlighting the range and form of data that will be discussed subsequently. More detailed analysis follows in Chapter 3. There, the emphasis is on differences between those small firms that continued trading and those small firms that ceased trading, over the 3-year time period of their early life cycles. g. 5 full timer). 2 The basis for this policy document is set out in the publication of the Industry Department for Scotland (1989) Towards Scottish Enterprise, Edinburgh, HMSO.
4), which is not finished until the end of Chapter 3, of developing a characterisation of the typical, average or modal new small firm. In a sense, it aims to provide a ‘bird’s eye view’ of a small firm in Scotland. 2 Fieldwork activity To illustrate, such a ‘modal small firm’ is found to be very small, and subject to strong competition by prices, advertising and salesmanship. It is motivated by long-term profit, and exploits local niche markets by emphasising the quality of its own goods and services over those of its rivals.