By Steve Blank
"A guy who incorporates a cat by means of the tail learns whatever he can research in no different way" -Mark Twain The collective knowledge of Steve clean now in a single finished quantity, through Silicon Valley's major startup professional. during this assortment, you'll locate warfare tales, classes, and large rules overlaying every little thing from purchaser improvement to pitching enterprise capitalists.
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Extra info for Holding a Cat by the Tail
Subject headings About three levels of headings is adequate. You might not need to use more than two (section headings and sub-headings). Any more than three can be confusing. If you do not mind a slightly technical feel, use your word processor to add numbering to the headings. g. 5, skill shortages’). Fonts A good general rule is use a serif font such as Times Roman or one of its derivatives for the body of the document and a sans serif font (Helvetica, Swiss or Arial) for headings. Serifs (little projections on the ends of letters such as at the top and bottom of a ‘T’) help carry the eye and make the text easier to read.
This allows readers to be selective, and slow down to read in more detail topics that interest them especially. t I want to tell you a story Once, I saw a strategy presented as a series of bullet points. An executive commented ‘this is just a shopping list’. He then read exactly the same points tied together with a few extra words and became excited about ‘an excellent strategy’. It seems that oversimplification can be counterproductive. Always try to tell a story. QXD 3/11/06 15:55 Page 16 1 ◆ What’s it all about?
Readers associate width with quality, up to a realistic limit. Take a look at well-produced newspapers and magazines. The Financial Times is a good example. QXD 3/11/06 15:55 Page 29 Creating an outline document tent. Information to be scanned quickly is presented in narrow columns. Weighty editorial to be read and considered is presented in wider columns. The reader slows down and takes in the subject matter. For a business plan, a single column about 5 inches/125 mm wide works well – setting a good pace for the reader and leaving plenty of white space and a margin for notes.