Download My Start-Up Life: What a (Very) Young CEO Learned on His by Ben Casnocha PDF

By Ben Casnocha

Ben Casnocha found he was once entrepreneur at age 12 and hasn't bogged down because. during this remarkably instructive publication, Ben dissects the entrepreneurship ''gene,'' explaining that everybody has inherited it in the event that they have an idea to make the area a greater position. In Casnocha's case, he came upon a greater approach for urban governments to speak with components on the net. Six years later, Comcate has dozens of municipal consumers, a starting to be employees, and a checklist of excellence. This ebook is the tale of his start-up, but in addition a talk along with his mentors, consumers and fellow marketers approximately find out how to make a enterprise inspiration work?and the way to have the time of your lifestyles making an attempt. From Pat Lencioni to Marc Benioff of, Ben has received over the easiest and brightest of the enterprise world?now it is your flip!

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Additional info for My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley

Sample text

I also persuaded Golden Gate University in San Francisco to let me audit management and marketing classes for free over the summer. When this approach worked, the results were glorious. I could search for the definition of “preferred stock” in the privacy of my own thoughts. ” without offending someone’s third cousin once removed who happens to run a small PR firm and takes pride in her work, thank you very much. 1 When my self-teaching failed, I was a new kid in a big city, hungry for all of it but digesting little: I would read at length about some topic—say, the difference between “horizontal” and “vertical” markets—and then a week later hear someone use those terms in a meeting or read them in an article, and I’d feel like Pope Benedict at Rick Warren’s church: it sounds like Christianity, but what’s up with the T-shirts?

As a teenager, I had a monthly dinner with “Mr. Scott” and I got my first taste of how rewarding a mentoring relationship can be. In college, I started two companies that both failed, but my mentors (and my Dad) stayed close to me and helped me learn, struggle through the businesses, and accept failure. In my first successful company, Feld Technologies, one of our early clients—Stewart Forbes—became another influential mentor. Stewart taught me how to learn by actively working with my mentors, rather than just observing them.

Diversity. People are helpful in different ways. There are some mentors in my life who I trust particularly on issues of emotion and spirit. Others are more hardheaded analyzers who help me digest complex situations. Each brings a unique perspective to our relationship, and I have learned valuable lessons from all of them. Maintain an eclectic group of mentors to help you take on the range of issues life throws at you. With little more than a few poorly written pages of a business plan, I was thrilled at the opportunity to meet with someone who could whip it into shape.

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