Download Rework: Change The Way You Work Forever by Jason Fried PDF

By Jason Fried

From the founders of the trailblazing software program corporation 37signals, here's a varied form of enterprise publication - one who explores a brand new fact. at the present time, an individual could be in company. instruments that was once out of succeed in are actually simply available. know-how that fee hundreds of thousands is now quite a few kilos or perhaps loose. Stuff that used to be most unlikely quite a few years in the past is now easy. that implies somebody can commence a enterprise. and you'll do it with out operating depressing 80-hour weeks or depleting your existence discount rates. you can begin it at the facet whereas your day activity presents all of the money stream you would like. ignore enterprise plans, conferences, place of work area - you don't want them. With its user-friendly language and easy-is-better procedure, "Rework" is the precise playbook for somebody who is ever dreamed of doing it on their lonesome. Hardcore marketers, small-business proprietors, humans caught in day jobs who are looking to get out, and artists who don't need to starve anymore will all locate helpful idea and tips in those pages. it is time to remodel paintings

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The sticks he could buy commercially didn’t measure up to the job, so he began making and selling drumsticks from his basement at home. Then one day he dropped a bunch of sticks on the floor and heard all the different pitches. That’s when he began to match up sticks by moisture content, weight, density, and pitch so they were identical pairs. † Track coach Bill Bowerman decided that his team needed better, lighter running shoes. So he went out to his workshop and poured rubber into the family waffle iron.

What problem are you solving? What’s the problem? Are customers confused? Are you confused? Is something not clear enough? Was something not possible before that should be possible now? Sometimes when you ask these questions, you’ll find you’re solving an imaginary problem. That’s when it’s time to stop and reevaluate what the hell you’re doing. Is this actually useful? Are you making something useful or just making something? It’s easy to confuse enthusiasm with usefulness.

Everyone should be encouraged to start his own business, not just some rare breed that self-identifies as entrepreneurs. There’s a new group of people out there starting businesses. They’re turning profits yet never think of themselves as entrepreneurs. A lot of them don’t even think of themselves as business owners. They are just doing what they love on their own terms and getting paid for it. So let’s replace the fancy-sounding word with something a bit more down-to-earth. Instead of entrepreneurs, let’s just call them starters.

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