Download Social Entrepreneurship: How to Start Successful Corporate by Manuel London PDF

By Manuel London

What motivates anyone to turn into a social entrepreneur? What are the talents had to be powerful social advocates and brokers for swap? This booklet solutions those questions in an obtainable and useful means, delivering entire guidance, quite a few examples, and resources of data and coaching for a person who desires to commence a community-based social advocacy and alter initiative or for workers who are looking to commence a company social accountability initiative. positive factors comprise the next: examples of people and companies who've discovered from successes and screw ups in social entrepreneurship self-assessments to aid readers overview their very own abilities and proclivity to be social marketers steps and techniques, competency-building actions, and tests to judge and facilitate projects assets on hand from foundations, govt organizations, and different resources for the budding social entrepreneur

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Extra info for Social Entrepreneurship: How to Start Successful Corporate Social Responsibility and Community-Based Initiatives for Advocacy and Change

Example text

However, it has an abundance of clean-energy sources, such as sun, wind, tides, and waves. In January 2008, Hawaii legislators approved a loan to reduce its reliance on foreign oil by 70 percent by 2030. Blue Planet wants to supercharge this effort, not by adding to the windfarm relics that languish on Hawaiian hillsides but by pushing state government and energy companies to revamp the obsolete electrical system to increase its efficiency and allow customers with solar power to sell excess power back to the grid.

3 Motivation is not enough, of course. Successful social action requires skills and applying these skills to entrepreneurial competencies (behaviors and actions). This is the subject of Chapter 3. 4 People who start social action initiatives should recognize the process or steps of initiating and sustaining social entrepreneurship whether in the context of CSR or community social action. Social entrepreneurship strategies depend on the beliefs of the entrepreneur about how to bring about change and influence decisions.

How does this venture capture your passion to change the world around you while benefitting you personally in the process? 2 What Motivates a Social Entrepreneur In this chapter, you will learn how to do the following: 1 Recognize the multiple sources of motivation 2 Define citizenship behavior and know how it relates to initiating and participating in community social action and corporate social responsibility 3 Understand elements of personality that predict and support social action involvement 4 Assess your motivation for social action and community service, including (1) the insight you have about yourself and the environment that sparks your involvement, (2) the extent to which you identify yourself as advocate for social justice, and (3) your resilience (self-esteem, self-efficacy, and feeling of internal control) that sustains your involvement, particularly in the face of barriers 5 Understand how proximity to social need (by personal contact or observing others) and potential to have an impact increase your social awareness and involvement 6 Define and assess your social entrepreneurship orientation— your readiness to start and participate in social responsibility initiatives in your company and/or the local or global community Introduction We begin this chapter with some examples.

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