By Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
Spotting the original wishes of the expertise startup, Duening makes a speciality of highbrow estate improvement, investment, and marketing/selling greater than different texts during this marketplace. large use of expertise examples, case stories, and assignments retains the ebook correct and motivating for engineering scholars. a whole vitamins package deal, together with teacher guide and lecture notes, makes it effortless to get the direction up and operating.
* wealthy in case reviews, examples, and in-chapter parts that target the demanding situations of launching and working a expertise venture;
* a better exam of highbrow estate improvement and administration than is usual in business-focused entrepreneurship texts;
* a closer therapy of valuation, deal structuring, and fairness upkeep concerns than is usual in business-focused entrepreneurship texts;
* wide dialogue of expertise administration and non-stop innovation as a aggressive advantage;
* addresses the problem of top, handling, motivating, and compensating technical workers;
* spends extra time at the basics of promoting and promoting, as those are parts of entrepreneurship frequently such a lot ignored via engineers and scientists;
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Additional info for Technology Entrepreneurship: Creating, Capturing, and Protecting Value
10 Stross RE. The wizard of Menlo Park: how Thomas Alva Edison invented the modern world. New York: Three Rivers Press; 2008. 11 Linzmayer O. 0: the definitive history of the worlds’ most colorful company. San Francisco, CA: No Starch Press; 2004. 12 Anderson JC, Kumar N, Narus JA. Value merchants: demonstrating and documenting superior value in business markets. Cambridge, MA: Harvard Business School Press; 2007. 13 Moore G. Crossing the chasm. New York: HarperCollins; 2002. 14 Farzad R. A deal that paid for itself.
These emerging regions became new market targets for companies that had previously seen them as too poor or too remote to serve. Now, companies from General Motors to P&G are scrambling to understand the unique product, service, and distribution needs of these global markets. suMMary This chapter is designed for engineers and scientists who have had little or no prior exposure to business, management, or economics. Although the chapter title “Fundamentals of Business” suggests a comprehensive overview, in reality that would be impossible in a single chapter.
Ticket “scalping,” for example, is common near major sports events, even though the practice is illegal. Dumping is another price strategy that is destructive to free markets. Dumping refers to disposing of goods in a foreign market, which are surplus in their native market, at prices below those in the home market or below the costs of manufacturing the goods. This practice undercuts the established market prices in the foreign market. The competitors in that market cannot compete with the dumping prices because they are below their costs.