By Dave Stewart
This can be the e-book model of the broadcast book.FOREWORD via mythical enterprise icon, Virgin's Richard Branson"Every baby is an artist. the matter is the way to stay an artist when we develop up."Pablo PicassoIn latest flat global, company as traditional not cuts it. an individual can compete on caliber, cost and timing. So what is the mystery weapon that would enhance what you are promoting over and above the competition?Creativity!But a ways too frequently creativity is sidelined and the strength and pleasure that pass in conjunction with it are subdued.The company Playground will switch all that!Prodigious musician, manufacturer and entrepreneur Dave Stewart, and advertisements and branding guru Mark Simmons enable you to rediscover your creativity. via a unusual collection of idea-inducing video games and stimulating tales you may deliver your office again to life.Be encouraged by way of inventive conversations with mythical Mick Jagger, Tony Award successful director Matthew Warchus, and Microsoft co-founder Paul Allen. And study from cutting edge businesses like Google, NASA and Nokia.Unleash your extraordinary inventive capability and prepare to play!What they are saying approximately Dave Stewart:"If you're an entrepreneur and also you spend time with Dave, you are going to understand precisely what your subsequent company suggestion could be, when you are a thinker and also you get chatting with Dave, your brain will by surprise have readability like by no means sooner than. while you are a scholar and also you take heed to Dave, instantly you'll think in your self and comprehend precisely what you want to do subsequent. Dave is an artistic genius."-Simon Fuller, Founder and CEO of nineteen leisure and author of yankee Idol"Captain Dave is a dreamer and a fearless innovator, a visionary of excessive order, very delicately tractable at the floor yet underneath that, he’s a slamming, thumping, battering ram, very mystical yet rational."-Bob Dylan"Dave is who all of us are looking to be – dwelling his dream and really altering the area on a daily basis together with his mild inspirational genius."-Janice Vandenbrink, Senior vice chairman of world structures at Visa International"Dave is a very awesome mixture of artistic genius and enterprise individual with flair."-Rita Clifton, Chairman of Interbrand"Real creativity has me in awe, and Dave Stewart is without doubt one of the such a lot exciting artistic minds i've got ever met."Anita Roddick, founding father of The physique Shop"When I met Dave he talked for 12 hours in regards to the impression of digitalizationon the creation and distribution of media. As a banker, I didn’t be aware of what the hell he used to be conversing approximately - nor did someone else. Over the following 5 years, all of us came across out."-Michael Philipp, Chairman and government Board Member of credits Suisse Europe, center East And Africa"For over 30 years i've been operating with artistic humans across the world; yet none examine with Dave. His inventive cup overflows with originality, large quantity and, most significantly, generosity. he's certainly a genius"-Andy legislations, all over the world Chairman, The legislations Firm"Jack of All Trades grasp of All of Them”-Sunday Times"He’s a One guy advertisements imagine Tank”-The day-by-day TelegraphWhat they are saying approximately Mark Simmons and Punk Marketing:"Blunt, reasonable, fearless and outrageous – like the advertising type they espouse."-Publishers Weekly"Punk' reads just like the insider knowledge your tattooed brother gave in the course of your first nose-piercing consultation: 'Don’t express mother, however the ladies in school will dig it.'”-Advertising Age"Taken jointly, their anecdotes convey that actually unique, attractive, and— most crucial — spectacular advertisements will continuously be successful, even if they’re categorized ...
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Additional resources for The Business Playground: Where Creativity and Commerce Collide (Voices That Matter)
That night I was talking to his mother in Yorkshire by video conference and me and Brian even sang a few Yorkshire songs with her while up in the tree house with a guitar and a computer. Then the Kingston party kicked in and Brian had a telephone dangling in front of the sound system in Kingston. He had dismantled it at our end and wired it through ampliﬁers and soon we were jamming with reggae band Third World playing live in Kingston and us playing live in Montego Bay, and laughing with his family watching in Yorkshire on a screen and drinking ‘overproof’ Jamaican rum!
Commercial radi ● ● We could go on ... Airport security. ● Shrink-wrapped e in the day. o. packaging. Oh, and did we mention the seats in coach class on aircraft? While we accept that the priority for the people who design the damned things is safety rather than comfort, comfort doesn’t even seem to get a look (or knee) in. ‘There is no catch-22 to this,’ says Rick DeWeese, who is in charge of one of the Federal Aviation Authority’s two crash-test centres. ’7 The people who make the seats for the airlines blame the airlines for packing the seats in too tight so passengers, squashed with a knee up each nostril and their elbows wedged beneath their armpits, can’t wiggle about.
13 Because what I want to do is fair To disintermediate is to miss out the middle-man. Or woman. Or child. 14 THE BUSINESS PLAYGROUND “ trade for artists and for them to have a direct connection to fans, as you can imagine this is not something that a lot of entertainment companies want to see happen. But, they need to change their role. Record labels are already morphing into management, marketing and merchandise companies. just They can still have creative input, it’s . Now that things now need to be transparent ment rtain there’s a scary thought to any ente we company!