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By Simon Zadek

Explores how a ways companies can and may increase their social and environmental functionality, arguing that company citizenship emerges from the hot financial system dynamics, and referring to it to studying, wisdom and innovation. The booklet units out useful concerns for company, together with objective and boundary atmosphere, size, discussion and the way to construct belief - very important either to enterprise luck and good participation in civil governance.

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Extra resources for The Civil Corporation: The New Economy of Corporate Citizenship

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This in turn could well undermine progress by UK supermarket chains in, for example, improving labour standards in their global supply chains. A further possibility is that companies that can sustain a strategy that embraces aspects of good corporate citizenship do not prove to be strong enough in their respective markets to pressure other companies to follow suit. In this situation, companies that have embraced good corporate citizenship will effectively be ghettoized within the confines of those markets that can sustain higher social and environmental performance, whether because of the resulting increase in employee productivity, improved customer loyalty, or more responsive and positive government action.

We are in practice seeing the most radical shift in how commerce is organized since the 19th century industrial engineer Frederick Winslow Taylor introduced the time-andmotion mechanics of scientific management into our management vocabulary and daily practice. The impact of the three characteristics of the New Economy manifests itself in the downsizing and flattening of the main part of most corporations, and the dispersal of their core functions into market networks (through, for example, franchising and out-sourcing).

In fact, data do not help unless they are set within a reasonably clear framework that reflects how one sees the world. Conversations do not work when these frameworks remain as shadowy, unacknowledged bases for difference. The field of corporate citizenship is marked by groups’ differing views as to what the data mean, and which data count, for what, and for whom. Radical differences in the way people involved in labour standards issues see the world, rather than the empirical details, largely explain the strongly contested views over the meaning of, for example, particular company initiatives.

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