Download The Fast Forward MBA Pocket Reference by Paul A. Argenti PDF

By Paul A. Argenti

This beneficial company software is a one-stop resource for enterprise details, permitting time-pressed company pros to fast learn how and the place to get the ideal info to resolve their enterprise difficulties and make shrewdpermanent and expert judgements. The publication is stuffed with info you could depend on, including:An A to Z Reference of crucial company issues, supplying key phrases and instruments for any company govt studying lists, web resources, and standard equipment for collecting aggressive intelligence innovative principles for fixing difficult examine difficulties, compiled by way of company leaders

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Extra resources for The Fast Forward MBA Pocket Reference

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Frequently the key strategic choice is deciding whether to communicate at all. Thinking about this can prevent you from communicating something 29 C O M M U N I C AT I O N you may later regret. This is particularly true in e-mail and writing. MANAGERIAL WRITING Managerial writing differs from other types of writing in terms of its focus on brevity, its emphasis on the direct approach, and the severe time pressure associated with its production. While style is part of managerial writing, it is much less important than in other kinds of writing, such as fiction or journalism.

As it stood now, Bill had some employees who loved hanging out with the partying young men, and others who would prefer to see Redd’s “return to its roots” as the local family-oriented fun center. He had a good sense now of how to frame his and Joan’s discussion about Redd’s future and what they’d need to do once they decided, but he wanted one more thing: what was best to include in his newly-developed strategy. STRATEGIC INTENT Bill wasn’t sure yet what path he and Joan would select for Redd’s, but he knew that after he spent additional time analyzing the profits/costs of his business units, researching 14 S T R AT E G Y his competitors, and learning more about his customers, he’d need to be certain that his strategy was the one that best positioned Redd’s for success.

Constituency Responses After communicating with a constituency, you must assess the results of your communication and determine whether the communication had the desired result. For example, did sales rise in response to an advertising campaign? After determining the results, you must determine how you will react. Has your reputation changed? Do you need to change your communications channel? Thus the cycle continues. 44 C O M M U N I C AT I O N FUNCTIONS WITHIN THE DISCIPLINE OF CORPORATE COMMUNICATION Once an organization has a coherent corporate communication strategy, it must then think about the function of communication.

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