By Joseph H. Boyett, Jimmie T. Boyett
There are ratings of books out there delivering "surefire" formulation for entrepreneurial good fortune. but if it involves turning your desires of good fortune into truth, who do you think that is extra certified to provide an opinion-the esteemed Professor X, or Richard Branson, invoice Gates, Wayne Huizenga, and Walt Disney? And who higher than Ray Kroc, Debbi Fields, and Lillian Vernon delivers sturdy suggestion and suggestions on overcoming mental stumbling blocks to luck, pitching principles to skeptical backers, and conserving your cool within the face of adversity? the answer's transparent: in case you need to know what it's like from the interior out to make it in a company of your personal, ask those that have performed it to the max. Ask the authorities. A priceless resource of notion and entrepreneurial information, The Guru Guide(TM) to Entrepreneurship will give you an unprecedented chance to benefit the keys to beginning and succeeding on your personal business-directly from the true specialists. in accordance with best Fortune 500 experts Joseph and Jimmie Boyett's exhaustive learn, it distills the knowledge of seventy of the world's so much winning marketers into common, easy-to-digest classes approximately every thing from selecting the correct company and constructing enterprise plans to coping with cash and exploiting expertise and the Internet.Here's your likelihood to listen to what entrepreneurial lions Ted Turner, Warren Buffett, and Sony's Masaru Ibuka need to say in regards to the "right stuff" and the way to inform when you have it. From at the very least Mary Kay Ash, Michael Dell, and Jeff Bezos you'll study the secrets and techniques to arising with, constructing, and fine-tuning the "perfect" suggestion for a company. You'll the right way to estimate start-up expenses, increase preliminary capital, and paintings with banker and enterprise capitalists from domestic Depot's Arthur clean, Domino's Pizza's Tom Monaghan, and Ross Perot, between others. You'll additionally study what it takes to get and retain shoppers for all times from Nike's Phil Knight, Ben & Jerry's Ben Cohen and Jerry Greenfield, Hewlett-Packard's David Packard, and greater than 40 different profitable marketers. And, from the likes of Steve Jobs, Soichiro Honda, and Colonel Harland Sanders, you'll study worthy classes on discovering, hiring, and worthwhile nice staff and motivating them to exceed shopper expectations-every time.Featuring sensible, motivational suggestion and information from many of the all-time maximum marketers, The Guru Guide(TM) to Entrepreneurship is a operating asset no entrepreneur or aspiring company proprietor could be with out.
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Additional info for The Guru Guide to Entrepreneurship: A Concise Guide to the Best Ideas from the World's Top Entrepreneurs
We also began offering fishing excursions on that lake. After just two years in business, we were operating a flight school, charter service, repair service, and aircraft and gasoline sales organization, as well as the boat rental and charter business, and the restaurant. . We learned a lot of lessons about business during these several years. . Lesson number one was that running a business is a matter of pressing on in spite of an unending series of unexpected problems. . Winter snows forced us to put skis on all the airplanes, but it seemed that as soon as the skis were on, the snow would melt, and as soon as we removed them, the snow would fly.
3 The same can be said for entrepreneurs. Check Out the Competition While you are out there doing some cautious looking and listening, suggest our gurus, be sure that you are spending at least some of your time looking at and listening to your would-be competition. All good entrepreneurs are Boyett_*i-xvi_001-171 9/18/00 15:30 Page 41 THE PERFECT IDEA snoops. It’s part of the trade. Sam Walton relished the time he could spend prowling the competition, stealing ideas. ” Well, we have the same policy, and I knew I was caught.
Of course, but we hadn’t made any mistakes we couldn’t correct quickly, none so big that they threatened the business. Except, it turned out, for one little legal error we made right at the beginning. In all my excitement at becoming Sam Walton, merchant, I had neglected to include a clause in my lease which gave me an option to renew after the first five years. And our success, it turned out, had attracted a lot of attention. My landlord, the department store owner, was so impressed with our Ben Franklin’s success that he decided not to renew our lease at any price—knowing full well that we had nowhere else in town to move the store.