Download Will It Fly? How to Know if Your New Business Idea Has by Thomas K. McKnight PDF

By Thomas K. McKnight

Will your new company thought fly? discover prematurely, ahead of you make investments one dime! Will It Fly? introduces the 1st intuitive, sensible device for assessing and refining new enterprise principles. quickly, exclusive, and trustworthy, it addresses forty four key parts of good fortune, distilling adventure from greater than 2 hundred company launches. Use it to fine-tune your idea... provide yourself with protection and your investors... quick assessment a number of options... and dramatically enhance your odds of good fortune. integral for each entrepreneur, investor, and advisor... even company planners and "intrapreneurs"!

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Extra resources for Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap

Sample text

When you don’t stay in touch, people forget about you,” she says. By this time, the entrepreneurial urge was getting stronger. While she was not quite ready to fully make the leap, she knew that it was eventually going to happen. Anticipating this time, in 1987 she incorporated her business, the Caraway Group. While still working her day job, her new company began picking up work on the side through partnering with the late Caroline Jones of Caroline Jones Advertising. Caroline was an African American businesswoman and pioneer in the advertising industry.

She also found that she is the company’s best marketing tool. ” Although it started out as a way to stay engaged with current customers, YouTube has been a tremendous way for them to introduce the brand to new customers who may never have heard of them. “We would create videos of myself showcasing our collections, which we would shoot in our showroom with customers trying on the clothing so women can see them on different shapes and sizes. com to shop. We found that when women went to YouTube to search for ‘plus-sized clothing’ or ‘plussized swimsuits,’ they found our videos, which made them want to visit the site, where they usually made a purchase,” she adds.

Regardless of how the entrepreneurial venture starts, finding and maintaining enjoyment, even when it is not always fun, can be a challenge. They say when you do something you love, you will never work again. The reality is more complicated than that. Understanding the value that your business brings to the market is a key element in determining whether your venture will be a success or a failure. Monif Clarke is the Founder and CEO of Monif C. Plus Sizes, a contemporary plus-sized ready-to-wear clothing brand.

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