Download Writing Without Bullshit: Boost Your Career by Saying What by Josh Bernoff PDF

By Josh Bernoff

Joining the ranks of classics like The parts of Style and On Writing Well, Writing with out Bullshit is helping execs get to the purpose to get forward.

It’s time for Writing with no Bullshit.

Writing with out Bullshit is the 1st accomplished consultant to writing for today’s international: a loud atmosphere the place every person reads what you write on a monitor. the typical information tale now will get merely 36 seconds of realization. except you alter the way you write, your emails, experiences, and internet replica don’t stand a chance.

In this useful and witty e-book, you’ll discover ways to front-load your writing with pithy titles, topic strains, and establishing sentences. You’ll gather the braveness and ability to purge susceptible and meaningless jargon, wimpy passive voice, and cowardly weasel phrases. And you’ll get used to writing on to the reader to make each note count.

At the heart of all of it is the Iron valuable: deal with the reader’s time as extra worthwhile than your personal. embody that, and your clients, your boss, and your colleagues will realize the ability and boldness of your thinking.

Transcend the phobia that makes your writing vulnerable. Plan and execute writing initiatives with self assurance. deal with edits and reports perfectly. And grasp each glossy structure from emails and social media to reviews and press releases.

Stop writing to slot in. begin writing to face out. increase your profession via writing with no bullshit.

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Additional resources for Writing Without Bullshit: Boost Your Career by Saying What You Mean

Sample text

Your colleagues think nothing of sending an email to dozens or hundreds of people. Marketers want in on this party as well. Their ads, websites, apps, and marketing emails insinuate themselves into every pixel on your screen that’s not already filled with content from media and colleagues. The result is a constant blast of content. But that content is very different from what the previous generation of office workers consumed. Why? Let’s examine what’s different. Think back for a moment to the world of 1980.

We spend all day long reading on screens. It’s harder to get at the meaning when reading on a computer monitor or a tiny smartphone screen, surrounded by distractions. What we read is unedited. There are considerably fewer editors and a lot more text; editing is becoming a lost art. Created by poorly trained writers. High school and college writing teachers do not prepare workers for a world where readers read on screens. In this chapter, I’ll reveal each of these causes and explain what they mean to you, the business writer, as you attempt to communicate with your colleagues and customers.

For information that’s sufficiently structured, tables pack a lot of information into an easily understood package. ) • Use graphics. A simple diagram is often easier to comprehend than a lump of prose. It allows you to make a statement and support it without having to go into extraneous detail. But keep the graphic simple; don’t just replace tangled prose with impenetrable pictures. • Trim connective tissue. All the “therefores” and “now, let’s continue withs” take up space, both on the screen and in the reader’s brain.

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